About Berjaya Starbucks Coffee Company Sdn Bhd
Starbucks® in Malaysia is operated by Berjaya Starbucks Coffee Company Sdn Bhd.,a licensee of Starbucks Coffee International. From our first store opening in Kuala Lumpur on 17 December 1998, we have expanded to Sabah and Sarawak and surpassed the 190 stores milestone in March 2015. Now into our 16th year of operation, Starbucks has grown not only to become the favorite coffee place for Malaysians but also a productive member of communities across the country.
Starbucks Malaysia has been named as Malaysia’s best employer at the Aon Hewitt Best Employers- Malaysia 2015 Awards, receiving the title - ‘Best of the Best’. Aon Hewitt Best Employers Award is deemed to be one of the most prestigious awards in recognizing companies with high employee engagement, compelling employer brand, effective leadership and high performance culture. In 2014, Starbucks Malaysia has been awarded with the HR Best Practices Gold Award in the Malaysia Human Resources Award 2014 - organized by the Malaysia Institute of Human Resources Management (MIHRM).
Here at Starbucks®, we groom talented partners (employees) with our outstanding training and development programs. Most of our store partners are food service professionals and college students, and what they all have in common is their passion for great coffee and quality customer service, which ultimately helps them bond as a family and build satisfying careers at Starbucks. The commitment of our partners is a major reason why we are recognized as the leading specialty coffee company and the industry benchmark in Malaysia.
In its efforts to adapt as the world rapidly evolves, Starbucks Malaysia introduced the new drive-thru concept stores with consistency in mind. This new platform gives customers the option to enjoy their favourite coffee on the go, or at the store should they prefer to stretch their legs and relax. In Malaysia, Starbucks drive-thru concept stores are located in Johor Bahru, Shah Alam, Cyberjaya, Petronas Kajang along the highway as well as Penang, the northern region of peninsular Malaysia.
In 2011, Starbucks Malaysia introduced Starbucks Card in Malaysia where customers are now able to enjoy their cup of coffee with just a swipe at anytime and anywhere. The Starbucks Card Mobile Application was introduced in 2014, making it the fastest and most convenient way to pay at Starbucks which provides greater convenience to our customers.
Customers love coming back to Starbucks® because they know they will receive friendly, attentive service and quality coffee recommendations. We ensure our baristas are of the most knowledgeable in the coffee industry by providing ongoing learning opportunities through our Coffee Master certification program and the hosting of our Coffee Ambassador Cup. These programs help strengthen our coffee expertise and our partners are certified to give talks, seminars and presentations at our stores and other locations upon request. Other initiatives that help promote coffee education include coffee seminars and regular launches of new whole bean coffees and beverages.
In Malaysia, we go to great lengths to provide daily inspiration for all our customers one day, one moment, and one cup
at a time. We organize exciting events such as Halloween and Holiday parties as well as hold regular new product launches to further strengthen the Starbucks® Experience. Our partners know their regular customers by name, send them birthday greetings, and remember their favorite beverage. For customers who prefer their beverage with a personal touch, we also provide wireless Internet access at all our store nationwide to make visits to Starbucks® a truly relaxing and enjoyable experience.
During major festive seasons such as the Chinese New Year and Hari Raya Aidilfitri, we celebrate with our customers by offering promotions, merchandises and Starbucks Card that appeal to the local market. We incorporate elements of these festivals in the way we greet our customers and decorate our stores to lift up the festive spirit.
We constantly seek to surprise and delight our customers with innovative handcrafted beverages and menu items. From exclusive mooncakes made with Starbucks® coffee offered every Mid-Autumn Festival since 2003 to original handcrafted beverages such as the Strawberry Cheesecake Frappuccino®, we continue to offer innovative core and promotional products to engage our customers in new and exciting ways.
In 2011, the introduction of Starbucks VIA® Ready Brew was a revolutionary breakthrough for Starbucks, which introduced a transformational instant coffee that replicates the body and flavor of Starbucks coffee in an instant form. It took the Starbucks team 20 years to create a coffee that delivers Starbucks coffee quality in an instant.
Starbucks main vision for projects as such is to be a catalyst for positive change by bringing together all its partners and customers to help address local issues through community service and at the same time educating and inspiring society to take action in preserving the environment.
Starbucks Malaysia celebrates the Global Month of Service every April and organizes community service projects in which takes place simultaneously around the world; where partners and customers dedicate their time and energy to create positive change in their local neighborhoods. Last April, Starbucks Malaysia executed 38 community service projects and achieving 27,437 community service hours.
To celebrate 15 years in Malaysia, the Starbucks Connecting Communities Project was launched in 2013. Starbucks first destination was Kampung Lubuk Jaya, a rural village located in the outskirts of Kuala Selangor. Starbucks purchased a sizeable amount of banana directly from the village which will be used in several types of banana-based edible products at our stores, such as muffins, biscotti, Danish pastries and pies. Proceeds from every banana-based product will be used to build a Community Computer Center for the children of the village.
The Community Computer Centre was launched in April 2014 in conjunction with the Global Month of Service. Starbucks is proud to have collaborated with HOPE Worldwide Kuala Lumpur in establishing the computer center for the children of Kampung Lubuk Jaya in Kuala Selangor. The center will help children of the village to keep in par with the technological world and improve their tech skills for their future education.Starbucks® is committed to offering the world’s finest coffee while enriching Malaysian’s lives one cup at a time.